Who We Are

Our senior team are seasoned digital business leaders, with hands-on experience managing PE-backed direct-to-consumer brands and retailers.

I founded Converted Commerce in 2016 to plug a knowledge and skills gap in our sector. As the D2C revolution continues, brands and investors need credible and pragmatic advice from people who have been in their shoes, rather than from digital agencies or management consultants.

—Ed Armitage
CEO: Converted Commerce

Points of Difference

PROPRIETARY FRAMEWORKS


We structure our work around frameworks and methodologies that we’ve developed from years in the field. No antiquated management theory or digital agency bull around here.
Converted Commerce Ecommerce Consultancy Frameworks

REAL WORLD EXPERIENCE


We are not management consultants or investment bankers. We are direct-to-consumer business experts who have scaled multiple private equity backed ecommerce brands.
Converted Commerce Ecommerce Consultancy Real World Experts

DATA-DRIVEN RECOMMENDATIONS


We are techy enough to get the right data, and commercial enough to transform it into actionable insights. “Let’s just go with our gut” isn’t something you hear in our meetings!
Converted Commerce Ecommerce Consultancy Data Driven Recommendations

DELIVERABLE DELIVERABLES


All of our recommendations are quantified, actionable and achievable. We don't dream up scenarios that can't be executed, or produce expensive reports that gather dust on your shelf.
Converted Commerce Ecommerce Consultancy Deliverables

Points of Difference

PROPRIETARY FRAMEWORKS


We structure our work around frameworks and methodologies that we’ve developed from years in the field. No antiquated management theory or digital agency bull around here.
Converted Commerce Ecommerce Consultancy Frameworks

REAL WORLD EXPERIENCE


We are not management consultants or investment bankers. We are direct-to-consumer business experts who have scaled multiple private equity backed ecommerce brands.
Converted Commerce Ecommerce Consultancy Real World Experts

DATA-DRIVEN RECOMMENDATIONS


We are techy enough to get the right data, and commercial enough to transform it into actionable insights. “Let’s just go with our gut” isn’t something you hear in our meetings!
Converted Commerce Ecommerce Consultancy Data Driven Recommendations

DELIVERABLE DELIVERABLES


All of our recommendations are quantified, actionable and achievable. We don't dream up scenarios that can't be executed, or produce expensive reports that gather dust on your shelf.
Converted Commerce Ecommerce Consultancy Deliverables

Who We've Worked With

Here’s a selection of organisations we’ve been lucky enough to work with. You are in good company. 


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Who We've Worked With

Here’s a selection of organisations we’ve been lucky enough to work with. You are in good company.